Mobile consumer behavior reshaping digital commerce

[McFurd]

Tech Target - 12/4/2018 - Lauren Horwitz - According to a Forrester Research report, 82% of U.S. consumers make purchasing decisions when in a store and 56% use smartphones to check prices online at least "most of the time." Further, data from the Retail Info Systems and Cognizant report "Cutting through the Chaos in the Age of 'Mobile Me,'" found that mobile devices aren't just expediting shopping behavior -- they're changing it. Read more @ https://searchcrm.techtarget.com/featur ... l-commerce