Why Consumer Trust In Direct-to-Consumer Brands Is On The Rise

[McFurd]

Forbes - 9/24/2019 - Elle Morris - With decades of experience working with retailers and consumer packaged (CPG) brands, I’m all too familiar with the ever-changing consumer — their unmet needs, emotional connections and behaviors. The onset of direct-to-consumer (DTC) brands, those that typically market directly to a consumer via a digital channel versus a traditional retail channel, are the latest disruptors. It’s no secret that DTC brands like Casper are making inroads in the traditional consumer brands landscape. But why are they so successful? Read more @ https://www.forbes.com/sites/forbesagen ... 6b6a48134d