Clean packaging: The next step in consumer transparency

[McFurd]

Packaging Design - 7/11/2018 - Rick Lingle - It’s all about trust in today’s hyper-aware world where consumers seek out ingredient lists for both the food they eat and the packaging to be sure they’re both chemical-free. As more and more consumers demand transparency about what they’re eating, some are taking a critical eye to the packaging that their food comes in, especially those who are interested in clean food. Given recent examples of food packaging issues such as bisphenol-A (BPA) and fluorocarbons, “clean packaging” is likely to follow behind clean food as a focal point for consumers and an opportunity for brands to build trust with them. read more @ http://www.packagingdigest.com/food-saf ... rency-1807