To win back consumers, big brands should invest in R&D and innovation

[McFurd]

TechCrunch - 4/23/2018 - Ryan Caldbeck - The world of consumer goods is changing. Consumer tastes are becoming more and more fragmented and big incumbents continue to lose market share to upstart brands. It’s often difficult for these incumbents to figure out how to respond. CPG is full of smart people, but many of the biggest brands have seen their sales stagnate or decline over the past several years. Read more @ https://techcrunch.com/2018/04/23/innov ... ce-people/